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Marketing Manager | Australian Retailers Association

Posted 17 December 2020
LocationMelbourne
Job type Permanent
DisciplineMarketing and Digital Marketing

Job description

​The Australian Retailers Association are looking for a seasoned marketing professional to join a peak industry association currently experiencing substantial growth and transformation. You’ll be instrumental in setting the strategic direction of the business through the development of the Brand and its products. 

You will be responsible for the design and development of the digital experience across the association. You will be tasked with the responsibility to provide tactile and strategic direction to maximise sales and customer experience for the association and its strategic partners. The ARA run a number of high profile events each year and as a marketing extraordinaire, you’ll know the best way to highlight these events and turn them into profitable products. 

Working closely with and reporting directly to the Director Industry Affairs & Communications, you will help drive the ARA as the leading voice for the retail industry.  

With a strong marketing background, you’ll be adept at driving brand awareness across Australia using best practice across areas such as customer lifecycle, PPC, content marketing, digital marketing, search engine marketing and email marketing. Your outcomes-focused approach will be key to the growth estimated for the association.  

Working with a small but high performing team, you are not afraid to be operational to get the job done right which could mean weekend work from time-to-time. However, the ARA’s flexible working mentality means that you manage your own time so long as the work gets done. 

The ARA is currently experiencing substantial growth and as such the Marketing Manager role has been created. Your demonstrated experience shows excellent results from similar roles in high-pressure and low-resource environments because you are outcome-focused.  

If you are easily excited for challenging roles, then we’d like to speak with you. 

Responsibilities: 

Establish positioning, identify target audiences and develop marketing strategies.   

  • Trend and competitor analysis.   

  • End-to-end development and implementation of strategic marketing campaigns to drive traffic and centre sales.   

  • Developing and nurturing partner relationships.   

  • Maximise brand awareness and sales through strategic marketing initiatives.   

  • Setting targets and tracking progress of annual budgets and KPIs.   

  • Creating, coordinating and editing content for publications, newsletters, advertising, website and social media.   

  • Demonstrated management of multi-channel social and digital media platforms   

  • Excellent working knowledge of online database management systems and integrated EDM software.   

  • Maintaining brand integrity across all marketing initiatives, events and communications.

Criteria: 

  • Previous experience in a similar role with a track record for success.   

  • Experience working in a small to medium size business, where you have had ownership of the strategy and execution / implementation is essential to the role   

  • Strategic thinker, with the ability to operate in a small, lean business environment.   

  • Creative approach to problem solving.   

  • Flexibility in the workplace.   

  • Ability to work under immense pressure.   

  • Account management experience.   

  • An understanding of the retail industry environment and emerging market trends.  

Why work for the ARA: 

The ARA is the leading industry body for the $340 billion retail sector and a powerful voice for change and transformation of this sector which employs one in ten Australians. 

The ARA actively promotes flexible working  for all employees which allows working from home. As a truly national association, we have team members working across different states and utilise modern cloud-based platforms to communicate with each other.  

The ARA have a head office in East Melbourne (VIC) surrounded by parks, public transport and cafes. The Sydney office is located out of a trendy co-working space in the CBD. 

To Apply: 

All applications will go through the ARA Talent Registry (powered by Shortlyster). Please also include a CV.